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Latest News

SEO Is Changing Dramatically

October 22nd, 2013 by

Google have really shaken up the SEO industry this year, with a large number of websites getting hit by Panda, Penguin, but in particular manual link penalties.

I’ve done a lot of work in link cleanups and getting clients out…

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Majority of Small Businesses Operating Without A Marketing Plan

May 30th, 2013 by

I ran a survey on Google Consumer Surveys, screening for small business owners, and asked 200 a simple question:

Do you have a written/documented marketing plan?

The majority of small businesses, as I suspected, said no – 64.4% did not…

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Our New Website

April 22nd, 2013 by

Today we are excited to unveil or new website. Until now we have been using a temporary, customised theme, but at the start of this year we knuckled down and got the ball rolling on a new design.


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Another Split Test Leads to 107% Increase In Response Rate

April 6th, 2013 by

This was a really simple split test that I carried out for The Old Deanery. I used people checking availability and using the contact form as the conversion, and I created a new version of the website.

To create the…

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TripAdvisor’s Flawed Ranking System

January 28th, 2013 by

The most popular travel site in the World. Working with The Old Deanery I’ve come to learn that this website is probably one of the biggest factors that has to be taken into consideration when trying to improve their already…

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Why Place So Much Emphasis On Customer Lifetime Value?

December 17th, 2012 by

Customer lifetime value plays an extremely important part in direct marketing (and digital marketing). A great example highlighting the importance would be a restaurant. If you don’t know the value of a customer, you tend to measure against the value…

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How we increased response rates by 93% for one client

November 13th, 2012 by

We’ve been working with The Old Deanery Hotel since September, we created a marketing plan which we are currently in the process of implementing. One part of the plan was improving the website – they haven’t got the budget to…

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Website Development

November 12th, 2012 by

The website design has been created, now it’s just a matter of setting it up! ┬áThis might take sometime, so I’d check back in a few weeks if I were you!

There is a lot planned, I’ll be adding useful…

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