We asked 200 SME owners and 64.4% of them do not have a marketing plan.
I ran a survey on Google Consumer Surveys, screening for small business owners, and asked 200 a simple question:
Do you have a written/documented marketing plan?
The majority of small businesses, as I suspected, said no – 64.4% did not have a marketing plan. The great thing about Google Consumer Surveys is that it also showed me that this was statistically valid:
What was more interesting was when it was broken down by age:
For small businesses it is imperative that you have a marketing plan, by doing so you have a strong likelihood to have an edge over your competitors.