Google have really shaken up the SEO industry this year, with a large number of websites getting hit by Panda, Penguin, but in particular manual link penalties.
I’ve done a lot of work in link cleanups and getting clients out of link penalties in the past few months, so I thought it would be interesting to look at what is and isn’t acceptable now in terms of link building.
So, let’s start with what isn’t acceptable:
So what does this leave? What still works? Well, here are some of the types of links that have been passing the link checks and the reconsideration requests from Google:
It doesn’t leave much for manipulation – with most SEO companies now concentrating on cleanups, there is the concern that once the cleanups have died down SEO agencies will lose a large chunk of revenue that was previously used for link building.
Google+ is getting more and more coverage, with the potential for SEO agencies starting to switch over to concentrating on that.
On top of that, demand for marketing agencies is increasing, no doubt companies are starting to recognise that they need to take a more long term view of search marketing.