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SEO Is Changing Dramatically

October 22nd, 2013 by David Whitehouse

Google have really shaken up the SEO industry this year, with a large number of websites getting hit by Panda, Penguin, but in particular manual link penalties.

I’ve done a lot of work in link cleanups and getting clients out of link penalties in the past few months, so I thought it would be interesting to look at what is and isn’t acceptable now in terms of link building.

The Bad

So, let’s start with what isn’t acceptable:

  1. Guest posts – a big no no, Google have been clear on this for at least 2 years.
  2. Paid links – Google’s longest running policy, I believe some of the newer algorithms do a good job of detecting this kind of thing.
  3. Comment spam
  4. Forum spam
  5. Directory links
  6. Reciprocal links / link lists
  7. Article submissions
  8. PR submissions
  9. Anything with manipulative anchor text

The Good

So what does this leave? What still works? Well, here are some of the types of links that have been passing the link checks and the reconsideration requests from Google:

What Comes Next?

It doesn’t leave much for manipulation – with most SEO companies now concentrating on cleanups, there is the concern that once the cleanups have died down SEO agencies will lose a large chunk of revenue that was previously used for link building.

Google+ is getting more and more coverage, with the potential for SEO agencies starting to switch over to concentrating on that.

On top of that, demand for marketing agencies is increasing, no doubt companies are starting to recognise that they need to take a more long term view of search marketing.

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