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TripAdvisor’s Flawed Ranking System

January 28th, 2013 by David Whitehouse

The most popular travel site in the World. Working with The Old Deanery I’ve come to learn that this website is probably one of the biggest factors that has to be taken into consideration when trying to improve their already excellent image. Hotels and restaurants can live or die by their TripAdvisor ranking – but the ranking system itself is flawed. Read on and I’ll explain.

Take a look at the image below and you’ll see The Old Deanery’s ranking (4.5/5) is actually higher than The Unicorn Hotel’s ranking (4/5) yet for some reason it appears below:

Until recently they were also including restaurants in Masham in the Ripon results, pushing my client way down the list, now thankfully they have climbed a little higher to #4:


Hopefully we will continue to climb as we’ve been doing a lot of work in improving their reputation by responding better to Customer complaints (and more often, praise).

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