Website split testing is one of the most effective ways to increase the amount of sales you do through your website. It is commonly misunderstood, many people think its about comparing one colour with another – it isn’t. There is a lot more to it that simply looking at user interfaces and web browser compatibility issues.
Our most recent split test resulted in an increase in response rate of 107%!
Split testing can be done across almost any medium, online it’s easier to measure. Split testing on a website entails creating two or more, almost identical web pages – but with one key change, allowing you to test on aspect of the page. You then send an equal amount of traffic to each test page until you find a statistically reliable winner, at that point you implement the best converting web page.
The amazing thing about split testing is that the results from a good split test can be phenomenal. For example, the most recent split test at the time of writing doubled the response rate for our client – that typically will equate to double the amount of sales coming in.
These are screenshots of split tests we have run for clients, the increases are huge and the results means big increases in sales and profitability.
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Our service is unique, we offer a win guarantee – what this essentially means is that you pay for one win, we then create and test our various ideas until we find one that is statistically confident to increase your sales. Only once you have got the winning split test do you have to pay – everybody wins!